Delivering a presentation can be
difficult, exciting, energy-draining, fun, or all four together. The
ability to give a persuasive presentation is a tremendous career booster for a
person. Presentation can be defined as a formal event
characterized by teamwork and use of audio-visual aids. The main purpose of presentation
is to give information, to persuade the audience to act and to create goodwill.
A good presentation should have a good subject matter, should match with the
objective, should best fit the audience, and should be well organized. Some of
the key essential points that a person must kept in mind before giving a
presentation are:
1. Preparation is the most important thing you can do before a
presentation in order to do a good job during the presentation. The speaker
must plan how to begin the presentation, what to speak in the middle of
presentation and how to end the presentation without losing audience interests
at any point of time.
2. Rehearse and practice the presentation. This will help the speaker to be
more confident and self-assured. The more the speaker rehearses the better the
presentation turns to be. Communicate ideas and facts verbally in a clear and
organized way. Adjusts style, tone, and level of verbal communication to fit
the audience and situation.
3. A detailed audience analysis must be made before the
presentation, i.e., an analysis of the needs, age, educational background,
language, and culture of the target audience. Their body language instantly
gives the speaker the required feedback.
4. A good presentation should be concise and focused on the topic and
should have the potential to convey the required information. It should not
move off-track.
5. To communicate the desired
information, the speaker should use more
of visual aids such as transparencies, diagrams, pictures, charts, etc.
Each transparency or slide should contain limited and essential information
only and no slide should be kept on for a longer time. Organize all the visuals
for making a logical and sound presentation.
6. The speaker should encourage more questions from the audience.
He should be honest enough to answer those questions. If any biased question is
put forth by the audience, rearticulate it before answering. Summarize the
presentation at the end and give final comments.
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